Pengenalan..

Denti Dewi Gatari.. Class of Consumer Behaviour February 2012.. Department of Agronomy and Horticulture.. College of Agriculture.. Class notes based on Ujang Sumarwan. 2011. Consumer Behaviour: Theory and Marketing Application (Perilaku Konsumen dan Penerapannya dalam Pemasaran). PT Ghalia Indonesia Department of Family and Consumer College of Human Ecology Bogor Agricultural University Departemen Ilmu Keluarga dan Konsumen. Fakultas Ekologi Manusia. Institut Pertanian Bogor